Lendager UP and its subsidiary Re-Plastic will henceforth deliver sustainable building materials and interior products as an independent company under the new name A:GAIN. A strong consortium has invested in the innovative and groundbreaking company, created by the sustainable architecture firm Lendager. The investors will help scale the business and give a push to sustainable construction. The ambition is that the new company, based on the current extensive product portfolio, will create a platform where the choice of climate-friendly building materials based on upcycled waste and sorted production becomes an attractive and easily accessible alternative for customers. "Lendager's most important task is to solve the climate and resource crises through the spread of our implementable and scalable innovations. Therefore, Up and RePlastic's upcycled materials must be made available to as many people as possible."

We cannot carry out this task alone, which is why we are handing over the helm to a dedicated group of investors. In just a few years, we have created a company that functions as an innovation hub for new circular business models. Our talented employees have worked hard, and we see the spin-off of the materials division as a breakthrough for circular material production. We are proud that investors see great potential in companies hatched at our company," says Anders Lendager, CEO and founder of Lendager Group. As part of the establishment of A:GAIN, Thomas Nygaard Hamann joins as CEO of the company: "Sustainable construction is a huge business opportunity. A rapidly increasing demand from all players in the construction industry makes the timing perfect to create a company that can capture market share and make a much-needed green mark on construction. Based on six years of activity, we already have existing solutions on the shelves and the competencies to develop new ones. With this capital injection, we can now scale the company so that we can address the demand for solutions within sustainable construction," says Thomas Nygaard Hamann, who most recently held a leading position at Ørsted. He also has experience from larger Danish companies, the start-up environment, and the consulting firm McKinsey & Co. Through innovation, UP & Re-Plastic today upcycle waste and sorted production into new valuable aesthetic products. Thus, UP & Re-Plastic contributes to making construction more sustainable and circular. An agenda with enormous potential, since the construction sector is one of the largest consumers of resources, generates the most waste, and emits the most CO2.

Lendager UP was established in 2015 as part of Lendager Group to secure the supply of sustainable and upcycled building materials for Lendager's own and later also other construction projects. A need that, both then and now, is not covered in the market. Lendager UP has contributed to creating several flagship projects within sustainable construction, such as Upcycle Studies and Ressourcerækkerne in Copenhagen. Projects that, through recycling of concrete, bricks, glass, and wood, have achieved significant material and CO2 savings and are still receiving great international attention. Lendager UP and Re-Plastic are also behind a range of building materials and interior products made from industrial waste plastic from Carlsberg, combined with other waste fractions. Products that have been created in close collaboration with Carlsberg, most recently in connection with Denmark’s pavilion at the Milan Design Week, which took place in the second week of September. Emil Skals, partner at The Footprint Firm, states: "We are very proud that Lendager Group has trusted our consortium to be part of UP's upcoming journey and help unlock more of the enormous potential these companies have. The construction industry needs to think radically differently when it comes to the embedded CO2 in building materials, and we believe that Lendager UP can be part of the solution for the future.At the same time, it is gratifying to take on this task together with competent and insightful co-investors and employees who also recognize the potential and the path forward. We are looking forward to the collaboration."

The consortium of investors includes: North-East Family Office, NREP founders Mikkel Bülow and Rasmus Nørgaard, Søren Jensen RaceToZero Invest with the people behind Søren Jensen Rådgivende Ingeniørfirma A/S, founder of Cobblestone A/S Rasmus Juul-Nyholm, The Circular Way Invest, the sustainable consultancy and investment firm The Footprint Firm, as well as a number of smaller investors. About Lendager: The award-winning architecture firm Lendager always starts with sustainability. Based on architecture and concrete construction projects, the company has continuously developed new building materials from construction waste for its own and external building projects.

Architecture, design, and innovation are their tools, and the goal is to create beautiful and sustainable architecture, design, and materials by recycling and upcycling waste products, to the benefit of the climate, but without compromising on aesthetics or price.